Firstly, an overall decrease in quality of just about everything. From clothes, to cars, to food you name it, it will get worse. The exception of course will be at the high-end or luxury type items whereby those who can afford quality will be able to purchase it. Everything will be built or grown to ultimately be disposable so quality will be a secondary goal. Consumers expect their products now to be functional and design-oriented. Durability is not something younger generations strive for as they are used to products being replaced regularly due to advancing technologies, evolving trends which has lead to an inherent obsolescence of goods and services.
Two. Transiency. There will be an increased growth in movement as people can simply leave one area or sector where they are not getting enough attention and search out greener pastures. The easiest way to get recognition is to be the "new guy" as expectations are usually lower while attention is usually at its peak. People will however, will still want to gravitate upwards in their careers so expect a lot more movement as candidates for internal promotion become less and less available.
Three. Sound-bites. The recognition era is of course driven by short attention spans and digital media. Therefore, do not ever expect to have time to explain yourself fully. Every message including personal conversation has to be delivered quickly. The result will be that society and business more forward in a piece-meal fashion and requires leadership who can respond quickly and effectively but also mobilize those around them to respond as well. Think of it as flash mob leadership.
Four. Inconsistency. Most people these days hold more of a go with the flow approach. Just look at the political world to see that what the candidates said five years ago is no longer meaningful nor are they even individually accountable for it. The world is changing very fast and new information surfaces constantly so what worked last week may no longer be even relevant. Planning will become less influential when compared to the need for speedy reaction times.
Five. Success. Success will not be 100% measured in terms of pay and income. Flexibility of working, unique processes and freedom of action will become paramount. No one who thinks they are special want to do things the same way as everyone else. Quick promotion and titles will be more important. Expect the companies that get and retain the best people to be the ones with the least amount of management. Plus, many younger people have access to their boomer parents wealth and know they are OK financially.
Numbers 6 through 10 will be available on Wednesday, June 20, 2012.